Videos Landscape vs Portrait: Understanding the Importance of Orientation

When creating content for your audience, it's essential to consider how they will consume it. With the rise of mobile devices and social media, understanding the importance of video orientation has become crucial. In this article, we'll explore the key differences between landscape and portrait mode videos and why landscape is often the preferred choice.

Utilize Space Wisely

When creating content for a variety of devices, it's essential to utilize space wisely. Shooting your video in a format that caters to all devices can make or break the viewing experience. Inconvenient formatting can lead viewers to perceive your video as unprofessional, which is a reputation you want to avoid.

Devices Are Designed For Landscape Content

Mobile devices, desktops, and tablets are designed to feature content in landscape mode. This format provides a more immersive viewing experience, making it easier for audiences to engage with your content. Additionally, people have become conditioned to associate videos in landscape format with professional content, which can give you an edge over competitors.

Professional Expectations

When shooting your own content, people naturally expect to watch it in landscape mode. This is because we are used to watching films at the cinema in this format. Professional videographers and filmmakers also favor landscape mode for their content, which adds credibility to your work.

Performance Matters

While vertical compositions may seem trendy, horizontal formats tend to outperform them. Video marketing has played a significant role in fueling this trend, and even credit card companies have joined the movement by issuing new cards with vertical orientations.

Commercial Photography

The distinction between landscape and portrait orientation is simple: photos shot as landscapes are wider than they are tall, while portraits are taller than they are wide. Commercial photographers often shoot in various formats, from DSLRs to mobile phones, which begs the question: Do photos sell better when shot in landscape or portrait orientation?

Online Content

Today's stock photography doesn't just wind up in traditional advertising formats like magazines and billboards. Buyers increasingly want photos that can be used online across platforms ranging from Facebook and Twitter to Instagram and TikTok. In this context, landscape mode is often the preferred choice.

In conclusion, understanding the importance of video orientation is crucial for creating engaging content that resonates with your audience. By shooting in landscape mode, you can ensure a professional-looking video that performs well across various devices and platforms.

Videos landscape vs portrait